PLATFORMS
Systeme.io Free vs Startup vs Webinar vs Unlimited: which plan do you actually need?
Pick by contacts first, then by sales model. Free covers a first offer under 2,000 contacts with a simple checkout. Startup fits a paid, contact-light business once funnels or courses outgrow Free. Webinar is justified the moment the funnel runs on an evergreen webinar, not by contact count alone. Unlimited is for lists past 10,000 contacts or unlimited automation and domain needs.
Decide by contacts first, then by sales model
Two questions settle this, in order. First: how many contacts are on the list today, and realistically in the next few months? Second: does the sales model run through a simple checkout, an evergreen webinar, or a high-volume automated funnel? Contact count picks the floor; sales model picks the actual tier.
When Free still covers you
The Free plan includes 2,000 contacts, 3 sales funnels, 1 course and 1 custom domain. That is enough to launch a single offer through a simple checkout and prove there is demand before spending anything. Stay on Free as long as the list is under the contact cap and one funnel is enough to run the business.
Startup: the first paid jump, for a simple checkout model
$17 per month unlocks unlimited sales funnels, 5 courses and a 5,000-contact cap. This tier fits a business selling through a straightforward checkout page, not a webinar, that has simply outgrown Free's funnel or course limits before it has outgrown the contact count. Note the price shown may reflect a promotional rate; confirm it on the official Systeme.io pricing page.
Webinar: justified by the webinar model, not by contact count
$47 per month is the plan where evergreen (automated) webinars become available, per the official pricing page. That is the entire reason to choose it: a business selling through a webinar funnel needs this tier even if its contact list is still small, because the capability does not exist on Free or Startup. It also raises the contact cap to 10,000 and unlocks unlimited courses.
Unlimited: when volume or automation depth is the constraint
$97 per month removes every numeric ceiling: unlimited contacts, funnels, courses, custom domains, automation rules, webinars and communities. This is the tier for a list past 10,000 contacts, or a business running enough automation rules, domains or communities that per-plan caps would otherwise force constant workarounds.
Full plan comparison
| Systeme.io | Free | Startup | Webinar | Unlimited |
|---|---|---|---|---|
| Price | free | $17/mo | $47/mo | $97/mo |
| Billed annually | · | · | · | · |
| Contacts | 2,000 | 5,000 | 10,000 | unlimited |
| Sales funnels | 3 | unlimited | unlimited | unlimited |
| Courses | 1 | 5 | unlimited | unlimited |
| Custom domains | 1 | · | · | unlimited |
| Evergreen webinars | · | · | included | · |
| Automation rules | · | · | · | unlimited |
| Webinars | · | · | · | unlimited |
| Communities | · | · | · | unlimited |
Annual billing is advertised as 2 months free; the pricing page does not itemise annual per-plan amounts. Current amounts: the official Systeme.io pricing page.
The Startup price displayed may reflect a promotional rate.
Next step
Count the actual contact list and confirm the sales model before picking a tier; both matter more than the sticker price. For platform capabilities beyond pricing, read the Systeme.io guide. To compare the total cost against another platform, use the cost calculator.
Questions people also ask
Can I run an evergreen webinar on the Startup plan?
No. Evergreen webinars are included starting on the Webinar plan, per the official pricing page, not before. A webinar-based funnel needs at least that tier regardless of contact count.
What happens if my contact list exceeds my plan's cap?
The registry does not document an overage fee structure for Systeme.io. Verify the exact behavior, whether it is a hard block, a forced upgrade prompt, or something else, on the official Systeme.io pricing page before your list reaches the limit.
Is the Startup plan price guaranteed to stay the same?
Not necessarily. The price shown for Startup may reflect a promotional rate rather than the standard price, so confirm the current figure on the official Systeme.io pricing page before budgeting.
Do I need Unlimited once my list passes 10,000 contacts?
Yes for contacts specifically: 10,000 is the Webinar plan's cap, so a larger list needs Unlimited. If the list is still under that cap but you need unlimited automation rules, domains or communities, Unlimited may still be the right jump.