THE WHOLE STACK, IN ONE PLACE

The plan price is
only the starting point.

Put two or three funnel setups side by side. Add the tools, usage and one-off work. See what each one costs for the business you actually run.

Build your cost comparison

LET’S DO THE NUMBERS

What does your setup need?

Set the same starting point

These assumptions apply to every option.

Currency

One currency for every quote. No conversion.

Planning period

months

Spread setup costs across 1 to 120 months.

Paying clients per month optional

Your average clients served, for cost per client.

Taking payments through the funnel? Add your monthly volume

Use the same expected volume across all options. Leave fees at zero when payment processing is outside this comparison.

Monthly processed revenue

Payment transactions per month

Build each option

Enter quotes in the same currency and on the same tax basis. Blank optional costs count as zero.

THE COMPARISON

A cost picture. A better decision.

Enter a subscription amount for each option to compare. Use 0 only for a confirmed free plan.

The lowest cost is a financial comparison, not a product recommendation. Features, limits, deliverability, support and switching effort still matter.

Private by default. This calculator does not send or save your inputs.

NO HIDDEN MATHS

A few assumptions
worth keeping visible.

Keep the comparison fair by entering everything your stack needs, once.

Monthly equivalent versus cash paid

The monthly equivalent is the subscription divided by 12 for annual billing, plus monthly tools, usage and payment fees, plus one-off setup divided by your planning period.

Allocated period cost spreads annual subscription costs across the months used. Cash paid assumes each annual subscription is charged in full at the start, then every 12 months. It can be higher for periods shorter than a full billing cycle. There are no refunds or prorated cancellations in this model.

What belongs in each field?

Subscription: the full monthly or annual quote. Other tools: your monthly total for email, scheduling, webinars or other services required by that option. Convert their annual prices to monthly equivalents first. Usage: your typical monthly bill for credits, messages or other metered services. Setup: one-off migration, build or training costs you expect to pay.

A bundled feature belongs in the subscription, not in other tools as well. Enter all prices consistently including or excluding applicable taxes. Optional blanks are treated as zero, not as an unknown estimate.

Payment fees and cost per client

Monthly payment fees equal processed revenue multiplied by the percentage rate, plus the per-transaction fee multiplied by the transaction count. Enter the combined applicable rate once, including separate platform and processor fees where relevant. Real processors may round each transaction, apply minimums or charge different rates; the model uses a blended monthly estimate.

Cost per client divides the monthly equivalent by your average paying clients served per month. It is an allocation of stack costs, not customer acquisition cost, profit or return on investment. A blank or zero client count produces no cost-per-client figure.

What this tool does not assume

No provider prices, commission rates, exchange rates, future growth, discounts, usage allowances, tax rules or labor costs are supplied. Add your own applicable quotes and estimates. Monthly tools and usage are modeled as paid monthly; their annual cash commitments are not included. Fees, demand and prices are assumed constant over the planning period.