Funnel builders, compared by the job
Which funnel builder should you actually pay for?
Eight platforms, official prices, real screenshots. We compare them by the journey you sell: your own offer, client funnels, a webinar, a course. Then we tell you which one to open, and which one to skip.
A genuine free plan with funnels, email, one course and a custom domain, so a first offer launches without a card.
Free plan, paid from $17/mo · Free plan, no card requiredStart free on Systeme.ioWorkspaces, unlimited funnels and a checkout built around the funnel, for teams that already sell and want structure.
From $97/mo · Free trialTry ClickFunnelsSub-accounts per client, CRM and funnels in one login, priced for an agency running several client funnels.
From $97/mo · 14-day trialStart the HighLevel trialEight platforms, one registry: every price and limit comes from the official pricing pages and is shown with the same rules.
At a glance
The eight platforms, one table, one button each
Entry prices come from the official pricing pages. Open the guide for the plan ladder, or go straight to the platform.
| Platform | Best for | From | Actions |
|---|---|---|---|
| A first offer you want to validate before paying | free plan, paid from $17/moFree plan, no card required | Full guide Start free on Systeme.io | |
| Agencies running funnels for several clients | from $97/mo14-day trial | Full guide Start the HighLevel trial | |
| Several offers or brands separated in workspaces | from $97/moFree trial | Full guide Try ClickFunnels | |
| A business that wants helpdesk and membership next to the funnel | from $59/mopaid plans | Full guide See Kartra plans | |
| Selling courses, coaching or a community as the core offer | from $179/moFree trial | Full guide Try Kajabi | |
| Landing pages and lead capture in front of another stack | from €10/mopaid plans | Full guide See Leadpages plans | |
| A high-converting checkout in front of an existing site | not publicpaid plans | Full guide See ThriveCart | |
| A creator who wants a simple storefront over a funnel builder | from $42/mopaid plans | Full guide See Podia plans |
Start from what you sell
Four journeys, four different answers
The right platform depends on the journey, not on the feature list. Each guide ends with a pick and the plan to open.

Run funnels for clients
Sub-accounts, handover and billing per client.
Read the guide →
Sell through a webinar
Registration, replay, deadlines and follow-up in one flow.
Read the guide →
Sell a course or coaching
Course player, community and checkout under one roof.
Read the guide →
Launch a first offer for free
What a free plan really lets you ship before paying.
Read the guide →Head to head
The comparisons people actually hesitate on
Two logos, one verdict, two buttons. Then the detail if you want it.
ClickFunnels vs Systeme.io
The famous funnel suite against the all-in-one with a free plan: where the price gap does and does not matter.
Systeme.io vs HighLevel
Sell your own offer, or run funnels for clients: the two platforms answer different questions.
Kartra vs Kajabi
Two all-in-ones for course businesses, priced very differently at the entry.
The products, not the promises
What you actually get to work in
Interfaces as published by the vendors. Every guide shows the editor, the automation canvas or the dashboard before you sign up.



Do the numbers
Two tools, zero guesswork
Both run in your browser. Nothing you type is sent or saved.
Funnel selector
Three answers about what you sell and how, and you get a justified shortlist of two platforms with the reasons stated.
Get my shortlist →Funnel stack cost calculator
Subscription, extra tools, usage, payment fees and setup, side by side. The real monthly picture, not the plan sticker.
Cost my stack →How we work
A choice you can defend
Official prices, one registry
Every amount and limit comes from the vendor's pricing page and is reused everywhere on the site. Prices change; each guide links to the source.
Real screenshots only
Interfaces are the vendors' own published visuals. No mock-ups, no generated images, no invented test results.
One written method
Every verdict applies the same written method to the same registry, guide after guide. Read the method.