PLATFORMS
What does HighLevel include, and who is it built for?
Agency CRM and funnel platform with a sub-account per client
HighLevel is built for agencies running several client accounts, not solo founders selling one offer. Each client lives in its own sub-account with its own contacts, pipelines and domains; every paid plan includes unlimited contacts and users, and Agency Pro adds a SaaS mode to resell the platform under your own brand. The catch that applies to every plan: SMS, call and AI usage is billed separately, on top of the subscription.
Choose HighLevel for
- Agencies running funnels for several clients
- Client separation with their own logins
- CRM, calendars, payments and funnels in one place
Look elsewhere if
- A solo founder selling a single offer
- Budgets under the agency entry price
Who HighLevel is built for
HighLevel is built for agencies and consultants running several client accounts at once, not for a solo founder selling a single offer. The sub-account is the core unit: each client gets its own contacts, pipelines, calendars, domains and users, separated by construction rather than by convention.
A solo business with one offer and no client accounts to manage will find most of this structure unused. See which funnel builder works for an agency to confirm the fit before comparing plans.
What the platform actually does
Per the official pricing page:
- Every paid plan includes unlimited contacts and unlimited users; tiers differ mainly by number of sub-accounts and resale features, not by volume caps.
- SaaS mode, reselling HighLevel under your own brand with automated sub-account creation, is available starting on the Agency Pro plan.
- Every plan runs on month-to-month billing with no long-term contract, and includes a 14-day free trial.
The plan ladder
Three named plans plus a custom Enterprise tier:
| HighLevel | Starter | Unlimited | Agency Pro | Enterprise |
|---|---|---|---|---|
| Price | $97/mo | $297/mo | $497/mo | custom |
| Billed annually | $970/yr | $2,970/yr | $4,970/yr | · |
| Sub-accounts | 3 | unlimited | unlimited | · |
| Contacts | unlimited | unlimited | · | · |
| Users | unlimited | unlimited | · | · |
| Api access | · | basic | advanced | · |
| Rebilling | · | phone and email at cost | with markup | · |
| Saas mode | · | · | included | · |
| Pricing | · | · | · | custom |
| White label mobile app | · | · | · | included |
| Hipaa compliance | · | · | · | available |
Annual billing equals 10x the monthly price (2 months free). Telecom (SMS, calls) and AI usage are billed separately on top of every plan. Current amounts: the official HighLevel pricing page.
Starter includes 3 sub-accounts. Unlimited removes that cap and adds basic API access with at-cost phone and email rebilling. Agency Pro adds SaaS mode, markup on rebilling, and advanced API access.
The usage cost that rides on top of every plan
Telecom usage (SMS, calls) and AI features are billed separately from the plan price on every tier, Starter through Enterprise. A client roster that sends a meaningful volume of SMS follow-up or leans on AI features adds a variable monthly cost that does not show up in the plan price itself. Price this in before committing to a client count, not after the first invoice.
Limits that make a plan hurt
Starter's 3 sub-account cap is the first wall: a fourth client forces the jump to Unlimited regardless of how light that client's usage is. Unlimited removes the sub-account ceiling but keeps rebilling at cost and API access basic, so an agency planning to resell HighLevel with markup under SaaS mode needs Agency Pro specifically, not just more sub-accounts.
The best alternative if this isn't the fit
An agency with a small, stable roster may find one Systeme.io account per client cheaper and simpler, at the cost of a central dashboard. For teams that build funnels for clients without needing day-to-day client login, HighLevel vs ClickFunnels for agencies lays out the trade-off.
Next step
Match the plan to your actual client count and resale plans in HighLevel Starter vs Unlimited vs Agency Pro. To price the plan against expected SMS and AI usage, use the cost calculator.
Inside HighLevel
Ready to try HighLevel?
14-day trial · from $97/mo. Compare the whole stack first with the cost calculator if you run other tools.
Questions people also ask
How many client accounts fit on HighLevel's Starter plan?
Three sub-accounts, per the official pricing page. A fourth client requires the Unlimited plan, which removes the sub-account cap entirely.
Does HighLevel charge extra for SMS and calls?
Yes, on every plan. Telecom usage and AI features are billed separately from the subscription price, so the plan price alone does not cover a client roster's messaging volume.
What does SaaS mode actually unlock?
SaaS mode, available from Agency Pro, lets you resell HighLevel under your own brand with automated sub-account creation and rebilling with markup. Starter and Unlimited do not include it.
Is there a free trial?
Yes, a 14-day free trial on every plan, with month-to-month billing and no long-term contract, per the official pricing page.
What if pricing needs are custom, beyond Agency Pro?
The Enterprise tier is priced individually and adds a white label mobile app and HIPAA compliance where required. Contact HighLevel directly for that quote.