PLATFORMS
HighLevel Starter vs Unlimited vs Agency Pro: which setup do you need?
Pick by client count first. Starter covers up to 3 sub-accounts; a fourth client forces Unlimited, which removes the cap but keeps rebilling at cost. Agency Pro is only justified by SaaS mode: reselling HighLevel under your own brand with markup. None of the three plans include telecom or AI usage, which is billed separately regardless of tier.
Decide by client account count first
The sub-account is the unit that separates HighLevel's plans. Count the client accounts you run today and the ones you expect to sign in the next few months, then check that number against each plan's cap before looking at anything else, including resale features.
Starter: fits three client accounts or fewer
$97 per month includes 3 sub-accounts, unlimited contacts and unlimited users, per the official pricing page. This is the right plan for a small agency or a single consultant running a handful of stable client accounts, with no plan to resell HighLevel itself.
Unlimited: the sub-account cap disappears, resale stays at cost
$297 per month removes the sub-account cap entirely and adds basic API access, with phone and email rebilling available at cost. This fits an agency past three clients that still bills clients directly rather than reselling HighLevel as its own branded product.
Agency Pro: the plan for SaaS mode and resale markup
$497 per month adds SaaS mode: reselling HighLevel under your own brand with automated sub-account creation and rebilling with markup, plus advanced API access. This tier is only worth the jump over Unlimited if the resale model, not just the sub-account count, is part of the business plan.
Fixed plan cost versus usage you pay separately
Every tier's price covers the platform subscription only. Telecom usage (SMS, calls) and AI features are billed on top, on every plan from Starter to Enterprise. Budget the plan price and the expected usage cost as two separate line items, since a client roster with heavy SMS follow-up can add more to the monthly bill than the plan itself.
Full plan comparison
| HighLevel | Starter | Unlimited | Agency Pro | Enterprise |
|---|---|---|---|---|
| Price | $97/mo | $297/mo | $497/mo | custom |
| Billed annually | $970/yr | $2,970/yr | $4,970/yr | · |
| Sub-accounts | 3 | unlimited | unlimited | · |
| Contacts | unlimited | unlimited | · | · |
| Users | unlimited | unlimited | · | · |
| Api access | · | basic | advanced | · |
| Rebilling | · | phone and email at cost | with markup | · |
| Saas mode | · | · | included | · |
| Pricing | · | · | · | custom |
| White label mobile app | · | · | · | included |
| Hipaa compliance | · | · | · | available |
Annual billing equals 10x the monthly price (2 months free). Telecom (SMS, calls) and AI usage are billed separately on top of every plan. Current amounts: the official HighLevel pricing page.
Next step
For the platform's full capability set beyond the plan ladder, read the HighLevel guide. To weigh HighLevel's total cost, plan plus usage, against ClickFunnels workspaces or per-client Systeme.io accounts, use the cost calculator.
Questions people also ask
How many clients can Starter actually handle?
Three sub-accounts. A fourth client account requires moving to the Unlimited plan, which removes the cap.
What's the real difference between Unlimited and Agency Pro?
SaaS mode, resale markup on rebilling, and advanced API access. Unlimited removes the sub-account cap but keeps rebilling at cost and API access basic; Agency Pro is the plan built for reselling HighLevel as your own branded product.
Does SMS and call usage cost extra on every plan, including Agency Pro?
Yes. Telecom and AI usage is billed separately from the plan price across every tier, Starter through Enterprise, per the official pricing page.
Is there an option beyond Agency Pro?
Yes, Enterprise, priced individually with a white label mobile app and HIPAA compliance where needed. It is not part of the standard three-tier ladder.