HighLevel or ClickFunnels for an agency selling managed funnels?

What "for agencies" has to solve, beyond features

An agency funnel builder earns that label on three things: whether client work stays repeatable across accounts, whether clients can be billed or resold cleanly, and what happens to the client's funnel when the engagement ends. HighLevel and ClickFunnels answer all three differently because they're not built on the same model, sub-accounts versus workspaces inside one subscription. The general framework for this decision is in which funnel builder works for an agency managing several client accounts; this page focuses specifically on these two.

HighLevel: sub-accounts, rebilling and SaaS mode

Each HighLevel sub-account carries its own contacts, pipelines, calendars, domains and users, so client separation is structural rather than a workaround. Per the official pricing page, the Starter plan includes 3 sub-accounts, the Unlimited plan removes the cap, and every paid plan includes unlimited contacts and users regardless of tier. Rebilling, charging clients for phone and email usage, is available at cost on Unlimited and with markup on Agency Pro, which is also where SaaS mode unlocks: reselling HighLevel under your own brand with automated sub-account creation.

Annual billing equals 10x the monthly price (2 months free). Telecom (SMS, calls) and AI usage are billed separately on top of every plan. Current amounts: the official HighLevel pricing page.

The cost that scales with delivery volume: telecom (SMS, calls) and AI usage are billed on top of every plan, so an agency running SMS follow-up for several clients should price that in separately, not assume the plan fee is the ceiling.

ClickFunnels: workspaces from one to twenty

ClickFunnels keeps client separation inside a single subscription through workspaces: 1 on Launch, 5 on Scale, 10 on Optimize, 20 on Dominate, per the official pricing page. Every plan includes unlimited funnels, and email contact caps scale from 10,000 on Launch upward. There's no rebilling or resale mode documented on the pricing page, agencies bill clients for their own service directly, not for reselling the platform itself.

Annual billing lowers the effective monthly price; the Dominate tier is sold annually only. Current amounts: the official ClickFunnels pricing page.

Client login and review workflows are less central to ClickFunnels' agency story than HighLevel's; verify the exact client-access flow in the app before assuming it matches a sub-account experience.

Repeatable delivery: structural versus manual

Amounts come from each provider's official pricing page and can change: the official HighLevel pricing page · the official ClickFunnels pricing page.

Sub-accounts and workspaces both let you separate client work, but they solve for different failure modes. HighLevel's structure is closer to "each client is a fully separate tenant," which holds up as headcount and client count grow. ClickFunnels' workspaces separate projects cleanly for build work inside one team, but since the registry does not detail a client-facing review layer for workspaces, treat client validation and self-service access as something to test in the app rather than assume.

Billing and reselling clients

This is the clearest structural split between the two. HighLevel's rebilling and SaaS mode exist specifically so an agency can charge clients for platform usage, at cost on Unlimited or with markup once on Agency Pro, effectively reselling HighLevel itself. ClickFunnels' pricing page lists no equivalent resale or white-label mode: an agency using ClickFunnels bills clients for the service delivered, while the platform itself stays visibly ClickFunnels. Neither model is wrong, they fit different business models, subscription-based agency services versus platform resale.

Handing the funnel back at the end of a mission

A HighLevel sub-account can be handed over largely intact: domain, contacts and automations transfer with the account. A ClickFunnels workspace lives inside your subscription, so ending a client relationship means migrating the funnel out rather than transferring ownership of an account. The full process, including what to put in the contract before you start, is in how to hand a funnel back to a client.

Verdict by agency model

Agencies that retain clients long-term, want to bill for platform usage, or plan to resell the software under their own brand: HighLevel, the sub-account and rebilling structure exists for exactly that. Agencies that run project-based engagements, build and optimize funnels, then hand them off or move on: ClickFunnels' workspaces are lighter to operate day to day, with the trade-off that handover requires a migration step instead of an account transfer. If your roster is small and client-per-account separation matters more than either model, the third option, one Systeme.io account per client, is covered in the agency funnel builder guide.

What the two products actually look like