PLATFORM
What does Kajabi include, and what actually scales between its plans?
Courses, coaching, community and funnels for knowledge businesses
Kajabi is a knowledge-commerce platform for coaches, educators and course creators, bundling courses, coaching, community, email and funnels into one account. Every plan, including the entry Basic tier, includes unlimited funnels, per the official pricing page; what changes between tiers is how many products, contacts, websites and admin users you get. Pick a tier by catalog size and team, not by funnel count.
Choose Kajabi for
- Selling courses, coaching or a community as the core offer
- Creators who want the course player and the funnel in one tool
Look elsewhere if
- Pure lead-generation funnels without a product to host
- Agencies managing client accounts
Who Kajabi is built for
Kajabi is built for coaches, educators and service professionals who sell knowledge, courses, coaching programs or memberships, per the official positioning. It bundles courses, coaching, community, email and funnels into one account instead of pairing a course host with a separate funnel builder.
It fits a business built around one core knowledge product line more than a business selling many small physical products or running separate client accounts; agencies managing several client funnels are better served by a funnel builder for agencies.
What Kajabi actually does
Per the official pricing page, two facts define what you get regardless of tier:
- Every plan, including the entry Basic tier, includes unlimited funnels; the funnel builder itself is never the reason to upgrade.
- Tiers differ by how many products, contacts, websites and admin users the account allows, not by which core tools are available.
The platform's positioning centers on courses, coaching, community and email built in, with funnels feeding those offers rather than standing on their own. Feature depth inside automation and community tools is not broken out plan by plan on the pricing page; verify specifics in the app.
The plan ladder
| Kajabi | Basic | Growth | Pro |
|---|---|---|---|
| Price | $179/mo | $249/mo | $499/mo |
| Billed annually | $143/mo | $199/mo | $399/mo |
| Products | 5 | 50 | unlimited |
| Funnels | unlimited | unlimited | unlimited |
| Contacts | 2,500 | 25,000 | 100,000 |
| Websites | 1 | 1 | 3 |
| Admin users | 2 | 11 | 26 |
Annual billing lowers the effective monthly price. Current amounts: the official Kajabi pricing page.
Basic starts at 5 products and 2 admin users. Growth raises the ceiling to 50 products, 25,000 contacts and 11 admin users. Pro removes the product cap and adds a third website plus 26 admin users. Contact and product limits, not funnel count, are what force an upgrade.
What actually gates growth on Kajabi
Because funnels are unlimited everywhere, the ceiling you hit first is usually contacts or products. Basic, priced at $179 per month, caps out at 5 products and 2,500 contacts, which fits a single flagship course with a small list. A creator running several products, a bigger list, or a small team managing the account will outgrow Basic on admin users or products before touching a funnel limit. Multiple websites, needed for separate brands under one account, only arrive on the Pro plan, with 3 websites included.
Best alternative to consider
Podia covers a lighter version of the same shape, courses, downloads, coaching and community, at a smaller entry commitment, though its email subscriber limits and transaction fee structure differ; see Kajabi vs Podia. For a broader shortlist built around price and feature trade-offs, read Kajabi alternatives.
Next step
Count your current products, contacts and admin users, then project them a year out before picking a tier: Basic, Growth or Pro. Run the real numbers through the cost calculator, and if the knowledge-commerce shape fits but the price does not, compare it against the Podia guide. Check current terms on the official Kajabi pricing page.
Inside Kajabi
Ready to try Kajabi?
Free trial · from $179/mo. Compare the whole stack first with the cost calculator if you run other tools.
Questions people also ask
Does Kajabi limit the number of funnels I can build?
No. Per the official pricing page, unlimited funnels are included on every plan, from Basic through Pro. What scales with the plan is products, contacts, websites and admin users, not funnel count.
How many products can I sell on the Basic plan?
Basic includes 5 products, per the official pricing page. Growth raises that to 50 products, and Pro removes the cap entirely.
When do I need more than one website on Kajabi?
A second and third website become available on the Pro plan, per the official pricing page. Basic and Growth are limited to a single website, which is enough for one brand running one knowledge business.
Is Kajabi built for teams or solo creators?
Both, depending on the plan. Basic includes 2 admin users, Growth 11 and Pro 26, per the official pricing page, so a small team can operate on Growth without hitting the admin-user cap.