COMPARE
ClickFunnels or Kajabi: aggressive funnel selling or a course catalog?
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ClickFunnels and Kajabi overlap more than either marketing page admits: both include unlimited funnels and both include a course module on every plan. The difference is what each is built around. ClickFunnels is structured for funnel volume, workspaces and checkout flow; Kajabi is structured for product depth, contact growth and multi-admin course operations. Pick ClickFunnels if funnels and offers are the main product; pick Kajabi if a scaling catalog of courses is the main product.
Our pick for most readersClickFunnels
Pick it for: Several offers or brands separated in workspaces; A funnel-first workflow you have already validated
From $97/mo · Free trialTry ClickFunnelsPick it ifKajabi
Pick it for: Selling courses, coaching or a community as the core offer; Creators who want the course player and the funnel in one tool
From $179/mo · Free trialTry KajabiWhy this comparison keeps coming up
ClickFunnels is usually framed as the funnel-and-checkout tool, and Kajabi as the course platform. That framing hides a real overlap: per the official pricing pages, both include unlimited funnels on every plan, and both include a course or product module on every plan. So the actual decision isn't "funnels vs courses", it's which structural priorities each platform was built around, and which one matches how you plan to sell.
The overlap: both do funnels and courses, on every plan
- ClickFunnels: unlimited funnels on Launch, Scale, Optimize and Dominate; courses included from 3 (Launch) up to 20 (Dominate).
- Kajabi: unlimited funnels on Basic, Growth and Pro; products included from 5 (Basic) up to unlimited (Pro).
Neither platform forces you to choose between selling through a funnel sequence or hosting a course catalog. Both let you do both from day one. The differences show up in what scales with the plan tier, and what each platform was engineered around first.
Where ClickFunnels is structurally better
ClickFunnels' plan tiers scale around funnel operations: workspaces (1 on Launch up to 20 on Dominate) for separating projects or clients, team members (2 up to 20), and email contacts (10,000 up to 400,000). That structure favors a business running multiple concurrent funnels, testing offers, or managing several projects inside one subscription. Full detail: the ClickFunnels guide.
Where Kajabi is structurally better
Kajabi's plan tiers scale around content and audience depth: contacts (2,500 up to 100,000), products (5 up to unlimited), websites (1 up to 3) and admin users (2 up to 26). That structure favors a business built around a growing catalog of courses or coaching programs with multiple staff managing content, rather than multiple parallel funnel projects. Full detail: the Kajabi guide.
Side by side
| At a glance | ClickFunnels | Kajabi |
|---|---|---|
| Positioning | Funnel-first page and checkout suite with workspaces, courses and email, priced by contacts and workspaces. | Course, coaching and community platform with built-in funnels and email, aimed at experts selling knowledge products. |
| Plans | Launch: $97/mo Scale: $197/mo Optimize: $297/mo Dominate: $5,997/yr | Basic: $179/mo Growth: $249/mo Pro: $499/mo |
| Entry price | from $97/mo | from $179/mo |
| Billing notes | Annual billing lowers the effective monthly price; the Dominate tier is sold annually only. | Annual billing lowers the effective monthly price. |
Amounts come from each provider's official pricing page and can change: the official ClickFunnels pricing page · the official Kajabi pricing page.
Verdict by case
If your business model is a sequence of offers, upsells and time-limited promotions run through funnels, with courses as one product among several, ClickFunnels' workspace and contact scaling fits better. If your business model is a catalog of courses or coaching programs sold to a growing list, with funnels as the entry point into that catalog rather than the product itself, Kajabi's contact and product scaling fits better. A team managing multiple client or project workspaces should also read HighLevel vs ClickFunnels for agencies before deciding.
Next step
Put your contact count, number of concurrent funnels and number of distinct products into the cost calculator to see which plan tier you'd actually land on with each platform.
What the two products actually look like
Questions people also ask
Does ClickFunnels actually include a course feature?
Yes. Every ClickFunnels plan includes courses, from 3 on Launch up to 20 on Dominate, per the official pricing page. It's not a page-builder-only tool.
Does Kajabi include real funnel building, not just course pages?
Yes. Every Kajabi plan includes unlimited funnels, per the official pricing page. Kajabi is not limited to a static course storefront.
Which one scales better for a large email list?
Both scale into six-figure contact counts on their top plans. ClickFunnels' Dominate plan lists 400,000 email contacts; Kajabi's Pro plan lists 100,000 contacts. Compare against your actual list size with the cost calculator.
Which is better for an agency running client funnels?
Neither is purpose-built for agency sub-accounts the way HighLevel is. ClickFunnels' workspaces offer some separation for client projects. See which funnel builder works for an agency for the full comparison including HighLevel.
Can I run both a funnel business and a course catalog on either platform?
Yes, both include funnels and courses on every plan. The choice comes down to which one's plan tiers, workspaces and contacts on ClickFunnels, products and admin users on Kajabi, match how your business actually scales.