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Kartra or Kajabi: general marketing suite or knowledge-product platform?
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Kartra and Kajabi both scale price with contact count, but they're built for different sellers. Kartra bundles pages, checkout, membership and a helpdesk for a general online business. Kajabi centers on courses, coaching and community for experts selling knowledge products, with product-count limits Kartra doesn't impose at the same tiers. Compare the contact ladders directly: whichever one matches your list size and product count usually decides it.
Our pick for most readersKartra
Pick it for: A business that wants helpdesk and membership next to the funnel; Replacing several tools with one bill
From $59/mo · paid plansSee Kartra plansPick it ifKajabi
Pick it for: Selling courses, coaching or a community as the core offer; Creators who want the course player and the funnel in one tool
From $179/mo · Free trialTry KajabiSame pricing model, different business
Kartra and Kajabi both price every plan primarily by contact count, so the comparison starts on familiar ground. Where they diverge is positioning: Kartra is a general all-in-one marketing platform, pages, email, checkout, membership, helpdesk, built for any online business. Kajabi centers specifically on courses, coaching and community, aimed at experts selling knowledge products, per its official positioning. If your business is a course or coaching offer specifically, Kajabi's plan structure is built around that; if it's a broader mix of products and funnels, Kartra's suite is the more general fit.
Kartra's ladder: contacts, domains and products
Per the official pricing page, Kartra's contact ceilings run 500 (Essentials), 2,500 (Starter), 12,500 (Growth) and 25,000 (Professional). Products and pages are unlimited from the Starter plan upward, while custom domains scale from 1 on Essentials and Starter to 5 on Professional.
| Kartra | Essentials | Starter | Growth | Professional |
|---|---|---|---|---|
| Price | $59/mo | $119/mo | $229/mo | $549/mo |
| Billed annually | $52/mo | $99/mo | $189/mo | $429/mo |
| Contacts | 500 | 2,500 | 12,500 | 25,000 |
| Emails per month | 10,000 | · | · | · |
| Custom domains | 1 | 1 | 3 | 5 |
| Pages | 5 | unlimited | unlimited | unlimited |
| Products | 1 | unlimited | unlimited | unlimited |
| Emails | · | unlimited | unlimited | unlimited |
| Team members | · | 5 | 10 | · |
Annual billing lowers the effective monthly price. 30-day money back guarantee. Current amounts: the official Kartra pricing page.
Kajabi's ladder: contacts, products and admin users
Kajabi's contact ceilings run 2,500 (Basic), 25,000 (Growth) and 100,000 (Pro), per the official pricing page. Unlike Kartra, product count is capped even on mid tiers: 5 products on Basic, 50 on Growth, unlimited only on Pro. Admin user counts scale from 2 on Basic to 26 on Pro.
| Kajabi | Basic | Growth | Pro |
|---|---|---|---|
| Price | $179/mo | $249/mo | $499/mo |
| Billed annually | $143/mo | $199/mo | $399/mo |
| Products | 5 | 50 | unlimited |
| Funnels | unlimited | unlimited | unlimited |
| Contacts | 2,500 | 25,000 | 100,000 |
| Websites | 1 | 1 | 3 |
| Admin users | 2 | 11 | 26 |
Annual billing lowers the effective monthly price. Current amounts: the official Kajabi pricing page.
Side by side
| At a glance | Kartra | Kajabi |
|---|---|---|
| Positioning | All-in-one marketing platform (pages, email, checkout, membership, helpdesk) priced by contact count. | Course, coaching and community platform with built-in funnels and email, aimed at experts selling knowledge products. |
| Plans | Essentials: $59/mo Starter: $119/mo Growth: $229/mo Professional: $549/mo | Basic: $179/mo Growth: $249/mo Pro: $499/mo |
| Entry price | from $59/mo | from $179/mo |
| Billing notes | Annual billing lowers the effective monthly price. 30-day money back guarantee. | Annual billing lowers the effective monthly price. |
Amounts come from each provider's official pricing page and can change: the official Kartra pricing page · the official Kajabi pricing page.
Full plan detail: the Kartra guide and the Kajabi guide.
Where the ladders diverge
At a similar contact ceiling, the two platforms hand you different limits elsewhere. Kajabi's Basic plan (2,500 contacts) caps you at 5 products; Kartra's Starter plan (2,500 contacts) allows unlimited products and pages. A seller with many small products or a growing catalog outgrows Kajabi's product cap well before the contact cap, while the reverse rarely happens on Kartra at the same tier. On the high end, Kartra's Professional plan tops out at 25,000 contacts, matching Kajabi's Growth plan, while Kajabi's Pro plan scales to 100,000 contacts with no published Kartra equivalent at that ceiling.
Verdict: which ladder fits your business
Choose Kajabi if your business is specifically courses, coaching or community, your list is likely to grow past 25,000 contacts, and a handful of flagship products (or eventually unlimited on Pro) is enough. Choose Kartra if you're running a broader mix, funnels, checkout flows, membership content, multiple smaller products, and want that bundled without hitting a product cap as you add offers. If funnel-building depth against course delivery is the real fork, also compare ClickFunnels vs Kartra and Kajabi vs Podia before deciding.
What the two products actually look like
Questions people also ask
Does Kajabi limit how many products or courses I can sell?
Yes, per the official pricing page: 5 products on Basic, 50 on Growth, unlimited only on Pro. Kartra allows unlimited products from its Starter plan, well below Kajabi's Pro tier.
Which plan should I pick if I have a small list but many products?
Kartra Starter fits that shape better: 2,500 contacts with unlimited products and pages. Kajabi's equivalent contact tier, Basic, caps you at 5 products, which forces an earlier upgrade if your catalog is the constraint rather than your list.
Do Kartra and Kajabi charge extra transaction fees?
Neither official pricing page reviewed here lists a separate per-sale transaction fee at any tier. Standard payment processor fees (Stripe or PayPal) still apply on top regardless of platform; confirm current terms on the official Kartra pricing page and the official Kajabi pricing page before quoting either to a client.
Is Kartra a real alternative if I only sell courses?
It can host courses within its broader suite, but Kajabi is built specifically around course, coaching and community delivery. If courses are your entire business, Kajabi's plan ladder and admin-user scaling are the more direct fit; Kartra makes more sense once funnels, checkout and membership matter as much as the course itself.