COMPARE
ClickFunnels or Kartra: funnel builder or marketing suite?
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ClickFunnels charges by email contacts and workspaces, with unlimited funnels on every plan. Kartra charges by total contact count from its first plan, and the entry Essentials tier caps out at 500 contacts, a ceiling small lists hit fast. ClickFunnels fits a funnel-first workflow; Kartra bundles a broader suite, checkout, membership and a helpdesk, around that contact limit. List size usually decides which pricing model costs less.
Our pick for most readersClickFunnels
Pick it for: Several offers or brands separated in workspaces; A funnel-first workflow you have already validated
From $97/mo · Free trialTry ClickFunnelsPick it ifKartra
Pick it for: A business that wants helpdesk and membership next to the funnel; Replacing several tools with one bill
From $59/mo · paid plansSee Kartra plansTwo different pricing logics
ClickFunnels is a funnel-first page and checkout suite with workspaces, courses and email, priced by email contacts and workspace count, per its official positioning. Kartra is an all-in-one marketing platform, pages, email, checkout, membership, helpdesk, priced by total contact count on every plan. The practical difference: on ClickFunnels, adding a workspace or growing past an email contact tier moves the needle. On Kartra, every contact in your account counts against the plan cap, whether they're active buyers or old leads.
Kartra's entry tier: 500 contacts is tight
Kartra's Essentials plan starts at $59 per month and includes 500 contacts, 10,000 emails per month, 1 custom domain, 5 pages and 1 product, per the official pricing page. For most active email lists, 500 contacts is reached quickly, well before the plan's other limits, pages or products, become the bottleneck. That makes Essentials realistic mainly as a short validation tier, not a long-term home for a growing list.
| Kartra | Essentials | Starter | Growth | Professional |
|---|---|---|---|---|
| Price | $59/mo | $119/mo | $229/mo | $549/mo |
| Billed annually | $52/mo | $99/mo | $189/mo | $429/mo |
| Contacts | 500 | 2,500 | 12,500 | 25,000 |
| Emails per month | 10,000 | · | · | · |
| Custom domains | 1 | 1 | 3 | 5 |
| Pages | 5 | unlimited | unlimited | unlimited |
| Products | 1 | unlimited | unlimited | unlimited |
| Emails | · | unlimited | unlimited | unlimited |
| Team members | · | 5 | 10 | · |
Annual billing lowers the effective monthly price. 30-day money back guarantee. Current amounts: the official Kartra pricing page.
ClickFunnels: unlimited funnels, tiered contacts and workspaces
Every ClickFunnels plan includes unlimited funnels; tiers differ by workspaces, team members, email contacts, courses and custom domains, per the official pricing page. Launch starts at 10,000 email contacts and 1 workspace, well above Kartra's Essentials contact cap for a comparable entry price range.
| ClickFunnels | Launch | Scale | Optimize | Dominate |
|---|---|---|---|---|
| Price | $97/mo | $197/mo | $297/mo | $5,997/yr |
| Billed annually | $81/mo | $164/mo | $248/mo | · |
| Funnels | unlimited | unlimited | unlimited | · |
| Workspaces | 1 | 5 | 10 | 20 |
| Team members | 2 | 5 | 10 | 20 |
| Email contacts | 10,000 | 75,000 | 150,000 | 400,000 |
| Courses | 3 | 6 | 10 | 20 |
| Custom domains | 5 | unlimited | unlimited | unlimited |
| Billing | · | · | · | annual only |
Annual billing lowers the effective monthly price; the Dominate tier is sold annually only. Current amounts: the official ClickFunnels pricing page.
Full pricing side by side
| At a glance | ClickFunnels | Kartra |
|---|---|---|
| Positioning | Funnel-first page and checkout suite with workspaces, courses and email, priced by contacts and workspaces. | All-in-one marketing platform (pages, email, checkout, membership, helpdesk) priced by contact count. |
| Plans | Launch: $97/mo Scale: $197/mo Optimize: $297/mo Dominate: $5,997/yr | Essentials: $59/mo Starter: $119/mo Growth: $229/mo Professional: $549/mo |
| Entry price | from $97/mo | from $59/mo |
| Billing notes | Annual billing lowers the effective monthly price; the Dominate tier is sold annually only. | Annual billing lowers the effective monthly price. 30-day money back guarantee. |
Amounts come from each provider's official pricing page and can change: the official ClickFunnels pricing page · the official Kartra pricing page.
Read the two ladders together rather than plan-by-plan: ClickFunnels scales contacts faster per tier, Kartra scales the surrounding suite, unlimited pages and products from Starter, team members, more evenly alongside a lower contact ceiling per plan.
Where the tipping point sits by list size
- Under 500 contacts: Kartra Essentials is the cheaper entry, but the ceiling is close; expect to outgrow it within months of active list building.
- 2,500 to 10,000 contacts: ClickFunnels Launch (10,000 email contacts) and Kartra Starter (2,500 contacts, unlimited pages and products, 5 team members) sit in similar price territory with different trade-offs, more contacts on ClickFunnels, more suite depth per contact on Kartra.
- Beyond 25,000 contacts: Kartra's Professional plan tops out at 25,000 contacts, while ClickFunnels scales further, up to 150,000 on Optimize and 400,000 on Dominate. A list past Kartra's top published tier needs a direct conversation with Kartra about options beyond what's listed here.
What's in the suite besides contacts
Kartra's pricing scales primarily with contact count, with unlimited email sending from the Starter plan and the full suite, checkout, membership areas, helpdesk, available once you're past Essentials. ClickFunnels bundles courses and email alongside its funnel-building core, with workspaces as the separation mechanism rather than a contact-tied feature set. Neither registry entry details split-testing or page-editor depth precisely enough to rank them on that alone, verify hands-on if that's your deciding factor.
Verdict by list size and suite needs
Small, early list and you want the full marketing suite (checkout, membership, helpdesk) bundled from the start: Kartra, accepting the 500-contact ceiling on Essentials as a short-term entry point. Growing list where funnel-building and workspace separation matter more than a bundled helpdesk: ClickFunnels, whose contact ceilings scale higher per tier. Run your actual list size through the cost calculator before committing, since the two platforms cross in cost-effectiveness at different points depending on how fast your list grows.
What the two products actually look like
Questions people also ask
Is Kartra's 500-contact Essentials plan usable for a real list?
Only as a short-term entry point. 500 contacts, per the official pricing page, is reached quickly by most active email lists, so treat Essentials as a validation tier rather than a plan to grow into for more than a few months.
Does ClickFunnels cap total contacts or just email contacts?
ClickFunnels' published limits are stated as email contacts by plan, from 10,000 on Launch upward, per the official pricing page. Kartra's limits are stated as total contacts on every plan, a stricter definition that counts every contact regardless of engagement.
Which platform includes a helpdesk or membership area?
Kartra is positioned as a full marketing suite including membership areas and a helpdesk alongside pages, email and checkout. ClickFunnels' documented scope centers on funnels, courses and email; a helpdesk is not listed among its core features.
What happens when my list outgrows Kartra's top plan?
Kartra's highest published plan, Professional, caps at 25,000 contacts. Beyond that, the official pricing page doesn't list a further published tier, so confirm options directly with Kartra, or compare against ClickFunnels' higher tiers, which scale contacts further per plan.