PLATFORMS
ClickFunnels Launch vs Scale vs Optimize: which tier fits?
Pick by email list size first. Launch fits up to 10,000 contacts on a single workspace with a two-person team. Scale fits growing lists up to 75,000 contacts across 5 workspaces and a 5-person team. Optimize covers up to 150,000 contacts, 10 workspaces and a 10-person team. Dominate, sold on annual billing only, covers the largest lists and teams above that.
Decide by email list size, then by team and workspaces
Email contacts are the number that fills up first on most accounts, so start there: how many active email subscribers does the list actually carry today? Then check team size and how many separate projects or clients need their own workspace, since those two limits move in step with the contact cap on every tier.
Launch: fits a small list and a two-person team
$97 per month covers up to 10,000 email contacts, 1 workspace, 2 team members, 3 courses and 5 custom domains, with unlimited funnels included. This fits a solo founder or a very small team running one project.
Scale: fits a growing list and a small team across several projects
$197 per month raises the ceiling to 75,000 email contacts, 5 workspaces, 5 team members, 6 courses and unlimited custom domains. The jump from Launch is justified once the list outgrows 10,000 contacts, or once a second project or client needs its own workspace.
Optimize: fits a larger team bundling several client projects
$297 per month covers up to 150,000 email contacts, 10 workspaces, 10 team members and 10 courses. This tier fits an agency or a larger in-house team running multiple funnels or clients side by side, past what Scale's 5 workspaces can separate cleanly.
Dominate: the largest tier, annual billing only
Dominate covers up to 400,000 email contacts, 20 workspaces and 20 team members, but it is sold on annual billing only, with no monthly option. It is worth the jump once Optimize's 150,000-contact cap or 10-workspace limit becomes the actual constraint, not before.
Full plan comparison
| ClickFunnels | Launch | Scale | Optimize | Dominate |
|---|---|---|---|---|
| Price | $97/mo | $197/mo | $297/mo | $5,997/yr |
| Billed annually | $81/mo | $164/mo | $248/mo | · |
| Funnels | unlimited | unlimited | unlimited | · |
| Workspaces | 1 | 5 | 10 | 20 |
| Team members | 2 | 5 | 10 | 20 |
| Email contacts | 10,000 | 75,000 | 150,000 | 400,000 |
| Courses | 3 | 6 | 10 | 20 |
| Custom domains | 5 | unlimited | unlimited | unlimited |
| Billing | · | · | · | annual only |
Annual billing lowers the effective monthly price; the Dominate tier is sold annually only. Current amounts: the official ClickFunnels pricing page.
Next step
For the platform's full capability set beyond the plan ladder, read the ClickFunnels guide. If the deciding factor is agency client separation rather than list size, compare against HighLevel's sub-account model before picking a tier.
Questions people also ask
What email list size justifies moving from Launch to Scale?
Once the list approaches or passes 10,000 contacts, Launch's cap, moving to Scale (75,000 contacts, 5 workspaces, 5 team members) is the next step.
Do workspaces matter for a solo founder?
Usually not. A single project needs only the 1 workspace included on Launch. Workspaces matter once a second project, brand or client needs its own separated space inside the same subscription.
Is Dominate available on monthly billing?
No. Dominate is sold on annual billing only, so the full-year amount is billed upfront rather than spread across monthly payments.
How many team members fit on Optimize?
Up to 10 team members, alongside 10 workspaces and a 150,000 email contact cap, per the official pricing page. A larger team or list points to Dominate instead.