Which funnel builder fits a coach selling discovery calls and a program?

The two-step offer coaches actually sell

A coaching offer is rarely one funnel. It is two, run back to back: a discovery call funnel that gets a prospect on the phone (covered in application vs booking funnel), followed by a program funnel that sells and delivers the paid offer once they convert. The platform question is really whether one system can run both stages, or whether you are gluing a scheduling tool to a separate course platform.

Three platforms cover this differently enough to matter: Podia, Kajabi and Systeme.io.

Podia: coaching is a built-in product type

Podia lists coaching as a built-in product type alongside courses, downloads, community and events, on every plan rather than gated behind a top tier. That means the program delivery, the community space, and the storefront all live in one account regardless of which plan you pick; tiers differ by subscriber and product limits, not by which features exist.

• Mover at $42 per month: 100 email subscribers, 50 products, a 5% Podia transaction fee on top of card processing.
• Shaker at $84 per month: 500 subscribers, 150 products, no Podia transaction fee.
• Earthquaker at $150 per month: 1,000 subscribers, unlimited products, no Podia transaction fee.

The 5% fee on Mover matters for a coach charging a real program price: it is worth pricing against Shaker before committing to the entry plan. Full breakdown: the Podia guide.

Kajabi: built around coaches, at a higher floor

Kajabi's official positioning is built around coaches, educators and service professionals selling courses and digital products, and it prices from a higher floor than Podia or Systeme.io. All plans include unlimited funnels; tiers differ by product count, contact limits, number of websites and admin users.

• Basic at $179 per month: 5 products, 2,500 contacts, 1 website, 2 admin users.
• Growth at $249 per month: 50 products, 25,000 contacts, 11 admin users.
• Pro at $499 per month: unlimited products, 100,000 contacts, 3 websites, 26 admin users.

Kajabi fits a coach who wants the platform itself specialized for their category, with room to add more programs and team members as the practice grows. It does not carry the free-tier option Systeme.io does.

Systeme.io: the cheapest path, without coaching-specific tooling

Systeme.io does not list a dedicated coaching product type the way Podia does; what it offers is funnels, email, courses and a genuinely usable free plan. For a coach whose actual need is a discovery-call funnel followed by a course-style program (recorded modules, a members area), Systeme.io covers it at a lower cost, including $17 per month on the Startup plan. What it does not give you is coaching-specific delivery, live session scheduling inside the product, or a community module positioned the way Podia's is.

It fits a coach testing the offer or running on a tight budget more than one who needs a specialized coaching workflow out of the box.

Choosing between the three

Use delivery format and budget as the two filters, in that order:

• If coaching sessions, community and courses need to coexist as first-class features on every plan, Podia's structure matches that directly.
• If the practice already leans toward polished, multi-product course delivery with room to scale contacts and team, Kajabi's higher floor buys that specialization.
• If the budget is tight or the offer is still being validated, Systeme.io's free plan and low Startup price remove the cost barrier, at the expense of coaching-specific tooling.

Next step

If the program itself looks more like a full course catalog than one-to-one coaching, the plan limits differ enough to warrant its own comparison: see the course creator guide. For the discovery-call funnel that feeds the program, revisit application vs booking funnel, and compare Kajabi and Podia directly in Kajabi vs Podia.