ThriveCart or ClickFunnels: a checkout to bolt on, or a full suite?

Two different products, not two competitors on one list

ThriveCart and ClickFunnels get compared often, but they don't solve the same problem by default. ThriveCart is a checkout layer: order bumps, upsells, subscriptions and affiliate management, meant to sit behind a page builder or funnel tool you already own, per its official homepage. ClickFunnels is a complete funnel suite: pages, funnels, checkout, email and courses bundled into one subscription. The real question isn't which checkout converts better, it's whether you want one bolt-on tool inside an existing stack, or one subscription that replaces the stack.

What ThriveCart actually includes

Per its official homepage, ThriveCart focuses on checkouts, order bumps, upsells, subscription billing and affiliate management. Landing pages come from your own builder or from ThriveCart's own templates, not from a funnel engine of its own. That makes it a strong fit for someone who already has traffic and pages elsewhere (a website, a page builder, a course platform) and wants a sharper checkout and upsell flow without migrating everything.

ThriveCart's pricing is not public, and ClickFunnels' is

This is the single most important fact to state plainly: ThriveCart does not display its plan prices publicly. The site lists Standard, Pro+ and Enterprise tiers and mentions a lifetime option, but exact amounts are only shown at checkout, per the official site. Do not treat any number you see elsewhere online as current; verify directly at ThriveCart's own site before budgeting.

ClickFunnels, by contrast, publishes its full plan ladder: $97 per month, scaling up through Scale, Optimize and Dominate, with annual billing lowering the effective monthly price. That asymmetry means you can't compare a ThriveCart number to a ClickFunnels number directly, only compare what each plan includes and what your total stack would cost with each.

Side by side

Amounts come from each provider's official pricing page and can change: the official ThriveCart pricing page · the official ClickFunnels pricing page.

Comparing total stack cost, not a single price

Because ThriveCart's price is hidden and ClickFunnels' is bundled, the fair comparison is total cost of the stack each choice requires:

• ThriveCart route: ThriveCart's own plan (verify at checkout) plus whatever page builder, email tool and course host you already pay for, since ThriveCart itself doesn't replace them.
• ClickFunnels route: one ClickFunnels plan, which per the official pricing page already includes pages, funnels, email contacts and courses, so no separate page builder or checkout tool is needed.

Run both scenarios through the cost calculator with your real existing stack costs. A seller who already pays for a solid page builder may find adding ThriveCart cheaper overall than switching everything to ClickFunnels; a seller starting from nothing usually finds one ClickFunnels subscription simpler to reason about.

Verdict by case

Choose ThriveCart if you have working pages and traffic already and specifically need a stronger checkout, order bumps or an affiliate program, and you're comfortable verifying its price directly before committing, including the lifetime option if it fits your budget approach. Choose ClickFunnels if you want funnels, pages, checkout, email and courses under one transparent subscription without assembling a stack. If the deciding factor is funnel building generally rather than checkout specifically, see ClickFunnels alternatives for the wider field.

What the two products actually look like