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ClickFunnels or Podia: a full funnel or a simple storefront?
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ClickFunnels and Podia both let a creator sell a course or coaching offer, but they start from different jobs. ClickFunnels is a funnel-first suite with checkout, upsells and workspaces, starting at $97 per month for up to 10,000 email contacts. Podia is a simple storefront for courses, downloads, coaching and community, starting at $42 per month with a 5% Podia fee on that entry plan only. Want a multi-step sales funnel: ClickFunnels. Want a simple product page that sells itself: Podia.
Our pick for most readersClickFunnels
Pick it for: Several offers or brands separated in workspaces; A funnel-first workflow you have already validated
From $97/mo · Free trialTry ClickFunnelsPick it ifPodia
Pick it for: A creator who wants a simple storefront over a funnel builder; Digital downloads and courses without complexity
From $42/mo · paid plansSee Podia plansTwo different jobs behind one comparison
ClickFunnels and Podia end up compared because both can sell a course, but they are built for different sequences. ClickFunnels answers "how do I build a multi-step funnel, with order bumps, upsells and a checkout, around a product?" Podia answers "how do I put a course, a coaching offer or a community online with the least setup?" A creator who already sells one straightforward product, and mainly needs a clean sales page and checkout, is closer to Podia's use case. A creator running order bumps, upsells, or several funnels pointed at different offers is closer to what ClickFunnels was built for. Course creators unsure which side they're on should also read the funnel builder guide for course creators before deciding.
ClickFunnels: funnels, checkout and workspaces, priced by contacts
ClickFunnels is a funnel-first page and checkout suite with workspaces, courses and email, priced by email contacts and workspaces, per its official positioning. $97 per month covers unlimited funnels, 1 workspace, 2 team members, 10,000 email contacts, 3 courses and 5 custom domains. Every plan includes unlimited funnels, so the limiting factor as a list grows is the contact cap and workspace count, not the number of funnels you can build.
| ClickFunnels | Launch | Scale | Optimize | Dominate |
|---|---|---|---|---|
| Price | $97/mo | $197/mo | $297/mo | $5,997/yr |
| Billed annually | $81/mo | $164/mo | $248/mo | · |
| Funnels | unlimited | unlimited | unlimited | · |
| Workspaces | 1 | 5 | 10 | 20 |
| Team members | 2 | 5 | 10 | 20 |
| Email contacts | 10,000 | 75,000 | 150,000 | 400,000 |
| Courses | 3 | 6 | 10 | 20 |
| Custom domains | 5 | unlimited | unlimited | unlimited |
| Emails per month | 50,000 | 300,000 | 750,000 | 1.2 million |
| Billing | · | · | · | annual only |
Annual billing lowers the effective monthly price; the Dominate tier is sold annually only. Current amounts: the official ClickFunnels pricing page.
Full tier breakdown: ClickFunnels plans.
Podia: courses, downloads, coaching and community in one storefront
Podia is a simple storefront for courses, downloads, coaching and community, with a website and email built in, per its official positioning. All three plans include community, courses, downloads, coaching, events, a website, a custom domain, a blog and landing pages, the tiers differ by limits and by the Podia transaction fee. $42 per month carries a 5% Podia fee on top of Stripe or PayPal processing; $84 per month and Earthquaker carry no Podia fee, only the standard payment processor cut.
| Podia | Mover | Shaker | Earthquaker |
|---|---|---|---|
| Price | $42/mo | $84/mo | $150/mo |
| Billed annually | $504/yr | $1,008/yr | $1,800/yr |
| Transaction fee | 5% | none from Podia | none from Podia |
| Email subscribers | 100 | 500 | 1,000 |
| Products | 50 | 150 | unlimited |
| Videos | 500 | 1,000 | unlimited |
| Spaces | 25 | 100 | unlimited |
Annual billing is cheaper than 12 monthly payments. Stripe or PayPal processing fees (about 2.9% + 30¢, varies by country) apply on top on every plan. 30-day free trial. Current amounts: the official Podia pricing page.
Note that Stripe or PayPal processing fees (roughly 2.9% + 30 cents, varies by country) apply on every Podia plan regardless of tier, verify the current rate on your processor's pricing page before committing.
Fees and total cost, not just the sticker price
ClickFunnels' plan price is close to the full cost of running the funnel itself, since checkout and payment processing sit inside the same account and the plan does not add a platform-level transaction fee on top. Podia's Mover plan adds a 5% Podia fee on every sale, on top of standard card processing, a real cost on a small-ticket, high-volume offer. That 5% disappears from Shaker upward, so a creator doing enough volume to feel a 5% cut should weigh $84 per month against staying on Mover before assuming the entry plan is the cheap option. Run both scenarios through the cost calculator with your expected sales volume.
What each one is missing
Podia is not built for multi-step funnels with order bumps and upsells layered before and after checkout, per its own positioning: it is a storefront, not a funnel builder. It is also not aimed at agencies running funnels for client accounts. ClickFunnels, on the other hand, is not a lightweight option for a first offer on a tight budget: there is no free tier, and the entry plan's workspace and contact structure carries overhead a single simple product doesn't need.
Verdict by profile
A course, coaching or community creator with one core offer and no need for order bumps or upsell sequences: Podia, starting at $42 per month with everything (courses, downloads, coaching, community) included from the entry plan. A creator or small team running a funnel with upsells, order bumps or several offers across workspaces: ClickFunnels, starting at $97 per month. Selling mainly a knowledge product with a single, simple purchase path is the clearest signal to pick Podia over a full funnel suite.
What the two products actually look like
Questions people also ask
Does Podia support order bumps and upsells like ClickFunnels?
Podia is positioned as a storefront for courses, downloads, coaching and community, not a multi-step funnel builder with order bumps and upsells. ClickFunnels is built specifically for that sequence.
Is ClickFunnels worth it for a single course with no upsells?
Usually not on price alone: a single simple product doesn't need unlimited funnels or workspace separation. Podia's flat storefront, starting at $42 per month, fits that case more directly.
Why does Podia charge a transaction fee on some plans but not others?
The Mover plan carries a 5% Podia fee to keep the entry price low; Shaker and Earthquaker remove that fee in exchange for a higher monthly price. Stripe or PayPal processing fees apply on every plan regardless of tier.
Can Podia replace ClickFunnels for a coaching business?
If the offer is a straightforward coaching package sold from one page, yes. If the sale relies on a multi-step funnel with application forms, order bumps or upsells, ClickFunnels' funnel structure fits that workflow more directly than Podia's storefront model.