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Kajabi or Leadpages: host the product or just build the page?
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Kajabi and Leadpages rarely replace each other, they sit at different layers of a stack. Kajabi is an all-in-one course, coaching and community platform with funnels and email built in, starting at $179 per month. Leadpages is only a landing page and conversion tool, with unlimited traffic on every plan, starting at €29 per month. Already have a course host and an email tool: Leadpages fills the page gap. Starting from nothing: Kajabi covers the whole stack in one subscription.
Our pick for most readersKajabi
Pick it for: Selling courses, coaching or a community as the core offer; Creators who want the course player and the funnel in one tool
From $179/mo · Free trialTry KajabiPick it ifLeadpages
Pick it for: Landing pages and lead capture in front of another stack; Paid traffic where page speed and testing matter
From €29/mo · paid plansSee Leadpages plansDifferent layers of the same stack, not two rivals
Kajabi and Leadpages get compared because both can carry a sales page in front of an offer, but they don't compete for the same job. Kajabi answers "where do I host the course, the coaching product and the funnel, all under one login?" Leadpages answers "how do I build a page that converts, and plug it into whatever I already use for hosting and email?" A creator who has already picked a course platform and an email tool, and just needs a fast, high-converting page in front of them, is asking the Leadpages question. A creator starting from zero, with no course host, no funnel builder and no email system yet, is asking the Kajabi question. Course creators weighing the full stack decision should also read the funnel builder guide for course creators.
Kajabi: courses, coaching, community and funnels in one platform
Kajabi is a course, coaching and community platform with built-in funnels and email, aimed at experts selling knowledge products, per its official positioning. $179 per month covers 5 products, unlimited funnels, 2,500 contacts, 1 website and 2 admin users. All plans include unlimited funnels, the tiers differ mainly by product count, contacts, number of websites and admin users, per the official pricing page.
| Kajabi | Basic | Growth | Pro |
|---|---|---|---|
| Price | $179/mo | $249/mo | $499/mo |
| Billed annually | $143/mo | $199/mo | $399/mo |
| Products | 5 | 50 | unlimited |
| Funnels | unlimited | unlimited | unlimited |
| Contacts | 2,500 | 25,000 | 100,000 |
| Websites | 1 | 1 | 3 |
| Admin users | 2 | 11 | 26 |
Annual billing lowers the effective monthly price. Current amounts: the official Kajabi pricing page.
Leadpages: pages and conversion tools, unlimited traffic, no hosting
Leadpages is a landing page and conversion platform with unlimited traffic on every plan, a page builder rather than a full funnel suite, per its official positioning. €29 per month, the entry Pro plan, covers 25 landing pages and 1 custom domain, with every plan, including the entry tier, carrying no traffic cap and no overage fees. Leadpages localises its displayed prices by region: the amounts referenced on this page were observed in euros from a European location, a US visitor may see a different dollar amount on the official pricing page. Checkout, email sequences and course hosting rely on integrations with other tools rather than built-in modules.
| Leadpages | Pro | Business | Grow | Optimize | Scale |
|---|---|---|---|---|---|
| Price | €29/mo | €49/mo | €115/mo | €229/mo | $399/mo (USD) |
| Billed annually | · | · | · | · | · |
| Landing pages | 25 | 50 | unlimited | unlimited | unlimited |
| Custom domains | 1 | 2 | 4 | 6 | 10 |
| Blogs | 1 | 2 | 3 | 5 | · |
| A/b testing | · | · | manual | · | · |
| Smart traffic | · | · | · | included | · |
| Heatmaps | · | · | · | included | · |
| Auto-optimization | · | · | · | · | full |
Annual billing is advertised at 20% off. Unlimited traffic on every plan, no overage fees. Every plan starts with a 7-day free trial; a card is collected at checkout and charged on day 7 unless cancelled. Current amounts: the official Leadpages pricing page.
Leadpages localises displayed prices by region. The amounts below were displayed in euros from a European location; US visitors see dollar amounts that can differ. The site quotes the plan structure, not fixed dollar prices.
Full tier breakdown: Leadpages plans.
What Leadpages doesn't replace
Leadpages builds and tests pages, it does not host a course, run a coaching calendar or manage a community, per its own positioning. A creator picking Leadpages still needs a separate course platform and a separate email tool, and needs to wire them together. That's the trade a lower page-only price buys: more moving parts to connect, versus Kajabi's single subscription where the page, the product and the email sequence already share one account.
What Kajabi costs versus a page-only stack
| At a glance | Kajabi | Leadpages |
|---|---|---|
| Positioning | Course, coaching and community platform with built-in funnels and email, aimed at experts selling knowledge products. | Landing page and conversion platform with unlimited traffic on every plan; a page builder rather than a full funnel suite. |
| Plans | Basic: $179/mo Growth: $249/mo Pro: $499/mo | Pro: €29/mo Business: €49/mo Grow: €115/mo Optimize: €229/mo Scale: $399/mo (USD) |
| Entry price | from $179/mo | from €29/mo |
| Billing notes | Annual billing lowers the effective monthly price. | Annual billing is advertised at 20% off. Unlimited traffic on every plan, no overage fees. Every plan starts with a 7-day free trial; a card is collected at checkout and charged on day 7 unless cancelled. |
Amounts come from each provider's official pricing page and can change: the official Kajabi pricing page · the official Leadpages pricing page.
Kajabi's entry price sits well above Leadpages' entry tier, but that price includes product hosting, an email system and a website, pieces a Leadpages-only stack still has to buy elsewhere. Add up a separate course host and email tool on top of Leadpages before comparing the total to a single Kajabi plan, using the cost calculator to keep the comparison honest.
Verdict by profile
Starting from zero, with no course host, no email system and no funnel builder yet: Kajabi, starting at $179 per month, covers the stack in one account. Already running a course platform and an email tool, and only missing a page that converts: Leadpages, starting at €29 per month, fills that one gap without paying for hosting you don't need. Running paid traffic where page speed and split testing matter most is also a signal toward Leadpages over a heavier all-in-one platform.
What the two products actually look like
Questions people also ask
Can Leadpages host a course like Kajabi does?
No. Leadpages is a landing page and conversion tool, per its official positioning, course hosting relies on a separate platform connected by integration. Kajabi hosts the course, the funnel and the email sequence in one account.
Is Leadpages cheaper than Kajabi overall?
The entry plan price is lower, but Leadpages doesn't include course hosting or a full email system, so a fair comparison adds those tools on top before comparing totals against Kajabi's single subscription.
Why does Leadpages show prices in euros on this page?
Leadpages localises its displayed prices by region. The amounts referenced here were observed in euros from a European location; a US visitor may see a different dollar figure on the official pricing page, so verify the amount for your location before committing.
Does every Leadpages plan really have unlimited traffic?
Yes, per the official pricing page every plan, including the entry Pro tier, includes unlimited traffic with no overage fees. Plans differ by number of pages, domains and features like Smart Traffic or heatmaps, not by traffic volume.