SWITCH
Should you move from ClickFunnels to HighLevel?
HighLevel fits agencies moving into a sub-account model, or solopreneurs planning to resell the platform to clients; it adds little for a single offer sold to one audience. Contacts, media and your domain typically carry over. Pages, funnels, automations and emails get rebuilt inside HighLevel's own workflow builder. Active subscriptions and existing SEO are what to protect during the switch.
Who this move is actually for
HighLevel is built around the agency model: sub-accounts, white-label options and a resale mode for running multiple clients from one platform. Moving to it makes sense if you're taking on client funnel work, adding SMS and pipeline features ClickFunnels doesn't offer, or planning to resell the platform under your own brand. See how agencies should choose a funnel builder for the account-structure decision behind this move.
Who should stay on ClickFunnels
If you sell one offer to one audience, HighLevel's agency features (sub-accounts, SaaS mode, client pipelines) add complexity you won't use. ClickFunnels stays focused on pages and funnels for that use case, and switching would mean paying for capacity built for managing other people's businesses, not your own.
What carries over
Contacts, uploaded media and your domain name are the parts that typically move without a full rebuild. Most platforms let you export contacts as a CSV file; check your own account's export options before committing to a date. Your domain is yours regardless of platform and only needs repointing once the new funnel is tested.
What you rebuild inside HighLevel
Pages, funnels, automations and emails don't transfer between builders; HighLevel stores funnels and automations in its own workflow builder format. Recreate the funnel steps, rebuild automation logic (trigger, action, delay) rather than searching for an import option, and rebuild email sequences inside HighLevel's own tools, including reconnecting any SMS steps if you plan to use them.
What's at risk if you rush
Active subscriptions tied to your ClickFunnels checkout, the SEO built into your current URLs, and tracking pixels are the three things that break silently during a rushed move. Rebuild and test the new checkout before cancelling the old one, plan redirects for any URL that changes, and reinstall tracking on every page type before sending traffic. Full checks: how purchase tracking breaks during a funnel migration.
A safe order, and what it costs
Rebuild in HighLevel first, test payments, emails and tracking without touching the live ClickFunnels funnel, switch the domain once it passes, and cancel ClickFunnels last, after an overlap period. On cost, HighLevel's paid plans include unlimited contacts and users on every tier, but bill telecom (SMS, calls) and AI usage separately on top of the plan price, so a like-for-like comparison needs your actual usage, not the sticker price; run it through the cost calculator.
Questions people also ask
Is HighLevel worth it if I only sell my own offer?
Usually not. HighLevel's plans are priced around sub-accounts and resale features built for managing multiple clients. A single-offer business typically gets more of what it needs from a funnel-first tool without paying for agency infrastructure it won't use.
Do ClickFunnels funnels import into HighLevel?
No. Funnels, pages and automations are rebuilt inside HighLevel's own workflow builder; contacts, media and your domain name are what typically carry over without a full rebuild.
Does HighLevel cost more than ClickFunnels?
HighLevel's Starter plan is $97 per month against ClickFunnels' $97 per month entry plan, but HighLevel bills telecom and AI usage separately on top of every plan, which a sticker-price comparison misses. See the HighLevel vs ClickFunnels comparison for the full picture.
What should I protect before switching?
Active subscriptions tied to your current checkout, and the SEO built into your existing URLs. Rebuild and test the new checkout before cancelling ClickFunnels, and plan redirects for any page address that changes before you switch the domain.