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HighLevel or Kajabi: agency CRM or course platform?
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HighLevel and Kajabi answer different questions. HighLevel is an agency CRM built around client sub-accounts, with unlimited contacts and users from its entry plan, though SMS, calls and AI are billed separately on top. Kajabi is a course and coaching platform priced by product count and contact list size, with no sub-account structure for client work. Running funnels for several client businesses: pick HighLevel. Selling your own courses or coaching: pick Kajabi. Doing both often means running one of each.
Our pick for most readersHighLevel
Pick it for: Agencies running funnels for several clients; Client separation with their own logins
From $97/mo · 14-day trialStart the HighLevel trialPick it ifKajabi
Pick it for: Selling courses, coaching or a community as the core offer; Creators who want the course player and the funnel in one tool
From $179/mo · Free trialTry KajabiTwo different jobs, not two versions of the same tool
HighLevel and Kajabi get compared because both bundle funnels with a lot of other software, but they answer different questions. HighLevel answers: "how do I run separated accounts for several clients under one roof?" Kajabi answers: "how do I sell my own course, coaching program or community with the funnel built in?" If you're an agency or consultant managing marketing for other businesses, that's HighLevel's job. If you're building and selling a course or coaching product under your own name, that's Kajabi's.
Agencies weighing the client-management side of this should also read which funnel builder works for an agency managing several client accounts. Coaches and educators should check the funnel builder guide for coaches before picking a side.
HighLevel: sub-accounts, unlimited contacts, usage billed separately
HighLevel is an agency-oriented CRM and funnel platform where each client lives in its own sub-account, with separate contacts, pipelines, calendars and domains. Every paid plan includes unlimited contacts and unlimited users, per the official pricing page, the plans differ mainly by number of sub-accounts and resale features. $97 per month includes 3 sub-accounts, the Unlimited plan removes that cap, and SaaS mode, reselling HighLevel under your own brand with automated sub-account creation, requires Agency Pro.
| HighLevel | Starter | Unlimited | Agency Pro | Enterprise |
|---|---|---|---|---|
| Price | $97/mo | $297/mo | $497/mo | custom |
| Billed annually | $970/yr | $2,970/yr | $4,970/yr | · |
| Sub-accounts | 3 | unlimited | unlimited | · |
| Contacts | unlimited | unlimited | · | · |
| Users | unlimited | unlimited | · | · |
| Api access | · | basic | advanced | · |
| Rebilling | · | phone and email at cost | with markup | · |
| Saas mode | · | · | included | · |
| Pricing | · | · | · | custom |
| White label mobile app | · | · | · | included |
| Hipaa compliance | · | · | · | available |
Annual billing equals 10x the monthly price (2 months free). Telecom (SMS, calls) and AI usage are billed separately on top of every plan. Current amounts: the official HighLevel pricing page.
SMS, calls and AI usage are billed on top of every plan, a cost that does not exist on Kajabi in the same form. Full detail: HighLevel plans.
Kajabi: products and contacts, not client sub-accounts
Kajabi is a course, coaching and community platform with built-in funnels and email, aimed at experts selling knowledge products, per its official positioning. All plans include unlimited funnels, tiers differ by product count, contact list size, number of websites and admin users. $179 per month covers up to 5 products and 2,500 contacts on 1 website with 2 admin users, Growth raises that to 50 products and 25,000 contacts with 11 admin users, and Pro removes the product cap entirely at up to 100,000 contacts across 3 websites.
| Kajabi | Basic | Growth | Pro |
|---|---|---|---|
| Price | $179/mo | $249/mo | $499/mo |
| Billed annually | $143/mo | $199/mo | $399/mo |
| Products | 5 | 50 | unlimited |
| Funnels | unlimited | unlimited | unlimited |
| Contacts | 2,500 | 25,000 | 100,000 |
| Websites | 1 | 1 | 3 |
| Admin users | 2 | 11 | 26 |
Annual billing lowers the effective monthly price. Current amounts: the official Kajabi pricing page.
Kajabi has no sub-account structure for isolating multiple clients: each account is built around one business. Full detail: Kajabi plans.
Cost of the stack side by side
| At a glance | HighLevel | Kajabi |
|---|---|---|
| Positioning | Agency-oriented CRM and funnel platform with sub-accounts per client, white label options and a SaaS resale mode. | Course, coaching and community platform with built-in funnels and email, aimed at experts selling knowledge products. |
| Plans | Starter: $97/mo Unlimited: $297/mo Agency Pro: $497/mo Enterprise: custom | Basic: $179/mo Growth: $249/mo Pro: $499/mo |
| Entry price | from $97/mo | from $179/mo |
| Billing notes | Annual billing equals 10x the monthly price (2 months free). Telecom (SMS, calls) and AI usage are billed separately on top of every plan. | Annual billing lowers the effective monthly price. |
Amounts come from each provider's official pricing page and can change: the official HighLevel pricing page · the official Kajabi pricing page.
A tier-to-tier price comparison undersells the difference in what you're paying for. HighLevel's plan price is a floor, telecom and AI usage add up separately depending on how many clients you serve and how much they text or call. Kajabi's plan price is closer to final: the product, contact and admin caps are the main variables, without a metered usage layer on top. Run your own numbers through the cost calculator before comparing tiers on sticker price alone.
The agency-that-also-teaches case
The real hesitation usually isn't HighLevel versus Kajabi in the abstract, it's an agency or coach who runs marketing for client businesses and also wants to sell their own course or coaching program. HighLevel's course and membership tools exist, but its plan structure and pricing are built around sub-accounts and client CRM work, not around the product-count and course-depth tiers Kajabi is priced on. Kajabi, in turn, has no sub-account model to keep several clients' contacts, pipelines and domains separated. When both jobs are genuinely real, running HighLevel for client work and Kajabi for the course product is the common answer, rather than forcing one account to do both.
Verdict by profile
Agency, consultant or freelancer running funnels for multiple client businesses: HighLevel, because sub-accounts and rebilling exist specifically for that job. Coach, educator or service professional selling a course, coaching program or community as the core offer: Kajabi, because its tiers are sized around products and contacts rather than client separation. Running both a client-services business and your own course: keep the two jobs on separate tools rather than trying to make one account cover both, and revisit the agency funnel builder guide for the client-management half.
What the two products actually look like
Questions people also ask
Can HighLevel host and sell an online course like Kajabi?
HighLevel includes course and membership functionality, but its plan tiers and pricing are structured around sub-accounts and client CRM work, not around product count or course depth the way Kajabi's tiers are. If the course itself is the core product, verify the specific course-building depth in-app before relying on it.
Does Kajabi support managing several client accounts like HighLevel's sub-accounts?
No. Kajabi is not built for agencies managing client accounts. Each Kajabi account covers one business, with tiers separated by products, contacts, websites and admin users rather than by client sub-accounts.
Why does HighLevel cost more even before adding any course features?
HighLevel's price pays for sub-account infrastructure, unlimited contacts and unlimited users from $97 per month, not for course-building depth. Kajabi's $179 per month entry plan pays for course, coaching and funnel tools sized to a single business with a capped product and contact count.
Can a coach who also takes on client consulting use just one of these tools?
Rarely cleanly. HighLevel's sub-accounts solve client separation but its course and community tooling isn't built to the depth of Kajabi's product-based tiers, and Kajabi has no sub-account structure for isolating multiple clients. Running one of each is the common answer once both jobs are real.