PLATFORMS
Kajabi Basic vs Growth vs Pro: which tier fits?
Pick by product count and contact list size first. Basic fits up to 5 products and 2,500 contacts on a single website with 2 admin users. Growth fits up to 50 products and 25,000 contacts, still on 1 website, with 11 admin users. Pro removes the product cap entirely, covers up to 100,000 contacts across 3 websites and 26 admin users.
Decide by product count, then by contact list size
The product cap fills up faster than most people expect once courses, coaching offers and digital downloads are each counted separately, so check that number first. Then look at contact list size, since it moves in step with the product cap on every tier. Websites and admin users matter less for a solo creator and more once a team or a second brand needs its own space inside the account.
Basic: fits a small catalog and a two-person admin team
$179 per month covers up to 5 products, 2,500 contacts, 1 website and 2 admin users, with unlimited funnels included on every Kajabi tier. This fits a single creator or a very small team running one or two courses or coaching offers under one brand.
Growth: fits a growing catalog and a bigger contact list
$249 per month raises the ceiling to 50 products and 25,000 contacts, with 11 admin users, still on 1 website. The jump from Basic is justified once the product catalog passes 5 offers or the contact list outgrows 2,500 subscribers, whichever hits first.
Pro: no product cap, room for a larger admin team and multiple sites
$499 per month removes the product cap entirely and covers up to 100,000 contacts, 3 websites and 26 admin users. This tier fits an established catalog with many products, a large contact list, or a team that needs to run more than one branded website from the same account.
Full plan comparison
| Kajabi | Basic | Growth | Pro |
|---|---|---|---|
| Price | $179/mo | $249/mo | $499/mo |
| Billed annually | $143/mo | $199/mo | $399/mo |
| Products | 5 | 50 | unlimited |
| Funnels | unlimited | unlimited | unlimited |
| Contacts | 2,500 | 25,000 | 100,000 |
| Websites | 1 | 1 | 3 |
| Admin users | 2 | 11 | 26 |
Annual billing lowers the effective monthly price. Current amounts: the official Kajabi pricing page.
Next step
For the platform's full capability set beyond the plan ladder, read the Kajabi guide. If the deciding factor is managing several client businesses rather than growing one catalog, compare against HighLevel's sub-account model before picking a tier.
Questions people also ask
What product count justifies moving from Basic to Growth?
Once the catalog passes 5 products, Basic's cap, or the contact list passes 2,500, moving to Growth (50 products, 25,000 contacts, 11 admin users) is the next step.
Do extra websites matter for a solo creator?
Usually not. A single brand needs only the 1 website included on Basic or Growth. Extra websites on Pro matter once a second brand or a distinct product line needs its own separated site inside the same account.
Is there a Kajabi tier above Pro for a very large catalog?
Per the official pricing page, Pro is the top published tier, with no product cap and room for up to 100,000 contacts and 26 admin users. Larger needs would require confirming options directly with Kajabi.
How many admin users fit on Growth?
Up to 11 admin users, alongside a 25,000 contact cap and 50 products, per the official pricing page. A bigger team or catalog points to Pro instead.