PLATFORMS
Kartra Essentials vs Starter vs Growth vs Professional: which tier fits?
Pick a Kartra plan by contact count first, since the price scales directly with contacts on every tier. Essentials fits up to 500 contacts with 5 pages and 1 product. Starter fits up to 2,500 contacts with unlimited pages and products and 5 team members. Growth fits up to 12,500 contacts, 3 domains and 10 team members. Professional covers up to 25,000 contacts and 5 domains.
Decide by contacts first, everything else follows
Kartra's pricing scales primarily with contact count, per the official pricing page, so contact count is the number to check before comparing pages, products or team members. A list that's close to a tier's contact ceiling will hit that wall before it hits any feature limit. Only after sizing the contact tier does it make sense to check whether pages, products, domains or team seats need the next plan up.
Essentials: a first offer, one product, a small list
$59 per month covers 500 contacts, 10,000 emails per month, 1 custom domain, 5 pages and 1 product. This fits a first launch or a single simple offer where the list and the catalog are both still small. Its 5-page and 1-product caps make it a starting tier, not a long-term home for a multi-product business.
Starter: unlimited pages and products, a small team
$119 per month raises the ceiling to 2,500 contacts, with unlimited emails, pages and products, and room for 5 team members. The jump from Essentials is justified once a second product or a growing page count matters more than the still-modest contact cap.
Growth: a larger list across more domains and a bigger team
$229 per month covers up to 12,500 contacts, 3 custom domains and 10 team members, with pages and products still unlimited. This tier fits a business running multiple brands or offers under separate domains, with a team large enough to need shared access across all of them.
Professional: the largest list and the most domains
$549 per month covers up to 25,000 contacts and 5 custom domains. It's worth the jump once Growth's 12,500-contact cap or 3-domain limit becomes the actual constraint on the business, not before.
Full plan comparison
| Kartra | Essentials | Starter | Growth | Professional |
|---|---|---|---|---|
| Price | $59/mo | $119/mo | $229/mo | $549/mo |
| Billed annually | $52/mo | $99/mo | $189/mo | $429/mo |
| Contacts | 500 | 2,500 | 12,500 | 25,000 |
| Emails per month | 10,000 | · | · | · |
| Custom domains | 1 | 1 | 3 | 5 |
| Pages | 5 | unlimited | unlimited | unlimited |
| Products | 1 | unlimited | unlimited | unlimited |
| Emails | · | unlimited | unlimited | unlimited |
| Team members | · | 5 | 10 | · |
Annual billing lowers the effective monthly price. 30-day money back guarantee. Current amounts: the official Kartra pricing page.
Next step
For the platform's full capability set beyond the plan ladder, read the Kartra guide. If the deciding factor is whether to pay for a full system or just a page builder, compare against Kartra vs Leadpages before picking a tier.
Questions people also ask
What contact count justifies moving from Essentials to Starter?
Once the list approaches or passes 500 contacts, Essentials' cap, moving to Starter (2,500 contacts, unlimited pages and products, 5 team members) is the next step.
Does email sending stay limited past Essentials?
No. Essentials caps emails at 10,000 per month; email sending becomes unlimited from the Starter plan upward, per the official pricing page.
How many domains fit on Growth?
Up to 3 custom domains, alongside 12,500 contacts and 10 team members, per the official pricing page. A business running more separate brands or offer domains points to Professional's 5-domain allowance instead.
Is Essentials enough for more than one product?
No. Essentials caps out at 1 product and 5 pages, per the official pricing page. Starter removes both caps along with raising the contact ceiling to 2,500.