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Kartra or Leadpages: one system or just the pages?
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Kartra and Leadpages sit at different layers of a stack. Kartra is an all-in-one platform (pages, email, checkout, membership, helpdesk) priced by contact count, starting at $59 per month for 500 contacts. Leadpages is a page builder only, with unlimited traffic on every plan, starting at €29 per month on the Pro plan. Want one system replacing several tools: Kartra. Already have email and checkout elsewhere and just need pages that convert: Leadpages.
Our pick for most readersKartra
Pick it for: A business that wants helpdesk and membership next to the funnel; Replacing several tools with one bill
From $59/mo · paid plansSee Kartra plansPick it ifLeadpages
Pick it for: Landing pages and lead capture in front of another stack; Paid traffic where page speed and testing matter
From €29/mo · paid plansSee Leadpages plansOne bill for everything, or one tool for one job
Kartra and Leadpages both build landing pages, so they get compared, but the similarity stops there. Kartra answers "how do I run pages, email, checkout, membership and support under one login and one bill?" Leadpages answers "how do I get a page that converts, without paying for a system I don't need?" A business that has already picked an email platform and a checkout tool, and only wants a faster or better-tested page in front of them, is asking the Leadpages question. A business that wants to stop paying for several disconnected tools, and consolidate pages, email, checkout and membership into one account, is asking the Kartra question.
Kartra: pages, email, checkout, membership and helpdesk, priced by contacts
Kartra is an all-in-one marketing platform (pages, email, checkout, membership, helpdesk) priced by contact count, per its official positioning. $59 per month covers 500 contacts, 10,000 emails per month, 1 custom domain, 5 pages and 1 product, the entry tier is deliberately capped to keep the price low. Pricing scales primarily with contact count, and email sending becomes unlimited from the Starter plan upward, per the official pricing page.
| Kartra | Essentials | Starter | Growth | Professional |
|---|---|---|---|---|
| Price | $59/mo | $119/mo | $229/mo | $549/mo |
| Billed annually | $52/mo | $99/mo | $189/mo | $429/mo |
| Contacts | 500 | 2,500 | 12,500 | 25,000 |
| Emails per month | 10,000 | · | · | · |
| Custom domains | 1 | 1 | 3 | 5 |
| Pages | 5 | unlimited | unlimited | unlimited |
| Products | 1 | unlimited | unlimited | unlimited |
| Emails | · | unlimited | unlimited | unlimited |
| Team members | · | 5 | 10 | · |
Annual billing lowers the effective monthly price. 30-day money back guarantee. Current amounts: the official Kartra pricing page.
Full tier breakdown: Kartra plans.
Leadpages: pages and conversion tools, unlimited traffic on every plan
Leadpages is a landing page and conversion platform, a page builder rather than a full funnel suite, per its official positioning. €29 per month, the entry Pro plan, covers 25 landing pages and 1 custom domain, and, unlike Kartra's contact-based pricing, every Leadpages plan carries unlimited traffic with no overage fees. Leadpages localises its displayed prices by region: the amounts referenced on this page were observed in euros from a European location, a US visitor may see a different figure on the official pricing page. Checkout, email sequences and membership rely on integrations rather than built-in modules.
| Leadpages | Pro | Business | Grow | Optimize | Scale |
|---|---|---|---|---|---|
| Price | €29/mo | €49/mo | €115/mo | €229/mo | $399/mo (USD) |
| Billed annually | · | · | · | · | · |
| Landing pages | 25 | 50 | unlimited | unlimited | unlimited |
| Custom domains | 1 | 2 | 4 | 6 | 10 |
| Blogs | 1 | 2 | 3 | 5 | · |
| A/b testing | · | · | manual | · | · |
| Smart traffic | · | · | · | included | · |
| Heatmaps | · | · | · | included | · |
| Auto-optimization | · | · | · | · | full |
Annual billing is advertised at 20% off. Unlimited traffic on every plan, no overage fees. Every plan starts with a 7-day free trial; a card is collected at checkout and charged on day 7 unless cancelled. Current amounts: the official Leadpages pricing page.
Leadpages localises displayed prices by region. The amounts below were displayed in euros from a European location; US visitors see dollar amounts that can differ. The site quotes the plan structure, not fixed dollar prices.
How each one prices growth
| At a glance | Kartra | Leadpages |
|---|---|---|
| Positioning | All-in-one marketing platform (pages, email, checkout, membership, helpdesk) priced by contact count. | Landing page and conversion platform with unlimited traffic on every plan; a page builder rather than a full funnel suite. |
| Plans | Essentials: $59/mo Starter: $119/mo Growth: $229/mo Professional: $549/mo | Pro: €29/mo Business: €49/mo Grow: €115/mo Optimize: €229/mo Scale: $399/mo (USD) |
| Entry price | from $59/mo | from €29/mo |
| Billing notes | Annual billing lowers the effective monthly price. 30-day money back guarantee. | Annual billing is advertised at 20% off. Unlimited traffic on every plan, no overage fees. Every plan starts with a 7-day free trial; a card is collected at checkout and charged on day 7 unless cancelled. |
Amounts come from each provider's official pricing page and can change: the official Kartra pricing page · the official Leadpages pricing page.
The two platforms scale on different axes. Kartra's price climbs with contact count, 500 on Essentials up to 25,000 on Professional, so the bill grows as the list grows, regardless of traffic volume. Leadpages' price climbs with page count and feature tier (Smart Traffic, heatmaps, auto-optimization), while traffic itself stays unlimited and free of overage on every plan. A high-traffic, list-light business (heavy ad spend, smaller retained list) tends to cost less on Leadpages; a list-heavy business with a full marketing stack to run tends to justify Kartra's contact-based pricing more easily.
What Leadpages doesn't include
Leadpages does not include email marketing, checkout, membership or a helpdesk, per its own positioning, those pieces come from separate tools wired in by integration. Kartra bundles all of that under one account, which is the point of its higher entry price: Essentials at $59 per month already includes checkout and membership capability that a Leadpages-only stack would need to buy elsewhere.
Verdict by profile
A business consolidating several tools, wanting pages, email, checkout, membership and helpdesk in one account and one bill: Kartra, starting at $59 per month for a small contact list. A business with an existing email platform and checkout tool that only needs a page that converts, especially under heavy paid traffic where unlimited traffic and page speed matter most: Leadpages, starting at €29 per month. Before committing, run the expected contact count through the cost calculator since Kartra's price moves directly with list size.
What the two products actually look like
Questions people also ask
Does Leadpages include email marketing like Kartra?
No. Leadpages is a page and conversion tool, per its official positioning, email sequences rely on a separate connected tool. Kartra includes email marketing as part of the same account, with unlimited sending from the Starter plan.
Why does Kartra's price go up with contacts and Leadpages' doesn't?
Kartra prices by contact count because the plan bundles email sending, checkout and membership, all of which scale with list size. Leadpages only builds pages, so its plans scale by page count and feature tier instead, with traffic left unlimited on every plan.
Can Kartra's Essentials plan run a real launch?
Essentials caps out at 500 contacts, 5 pages and 1 product, per the official pricing page, workable for a first small launch but tight for anything larger. Starter removes the page and product caps and raises the contact ceiling to 2,500.
Is Leadpages enough on its own for a full sales system?
Not by itself. It builds and tests pages, but checkout, email follow-up and membership need separate tools connected by integration, unlike Kartra where those pieces already share one account.